The poster for the film Gothika features a close up of Halle Berry. She's wearing barely any make up and looks quite disturbed. She has the words 'Not alone' scratched into her arm, and the colours used are all quite dark colours like grey and dark blues. This immediately lets the audience know the kind of genre the film is, which is a thriller. As if it was another genre like comedy, it'd be quite a bright and lively poster.
Comparing this poster with the Catwoman poster, Halle Berry is portrayed in a completely different way. In the Catwoman poster, she is wearing quite revealing clothes and has a lot of make up on, whereas in the Gothika poster barely any of her body is in the picture and she is wearing an ordinary vest top with hardly any make up on. Therefore, they are selling the film without focusing on Halle Berry but more on the storyline.
The font used is similar to the words written on her arm, which look like they have been scratched into her skin. This again shows the genre of the film to the audience. There is also a small bit of writing next to the picture which says 'because someone is dead doesn't mean they're gone'. This gets the audience interested but makes them aware of what it is about.
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