Disney Ident Analysis

The Walt Disney ident is very simple but very attractive to the viewer. It starts off with a blank blue screen and a beam of light starting from the top draws the famous Disney ident palace. The music that goes with it is high pitched and gentle and it has an element of fantasy which ties in with the Disney palace. While the music is playing the Disney font flashes up below the Disney palace as part of its creation and then a beam flies over the top this again adds fantasy to the logo which is relevant to the type of films Disney make which is children's fantasy. The font in which Walt Disney is written in is bubble writing and the font is old fashioned this is clever because Walt Disney production and distribution company goes back many years hence the old font, however the films are made at a more recent time hence the bubble writing. As mentioned before the whole of the logo is made up of two blues, the background being a dark blue and the Disney palace being a very light blue, this adds a calming effect for the viewer however it also builds up an element of excitement which makes it a very good logo for Disney.